Privacy Policy

1. Introduction

At birudā, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our AI-driven construction management platform. We comply with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect the following types of personal data:

  • Account Information: Name, email address, company name, and job title when you create an account
  • Communication Data: WhatsApp messages, voice notes, and other communications sent through our platform
  • Project Data: Construction project information, site reports, and related documentation
  • Usage Data: Information about how you use our platform, including login times and feature usage
  • Technical Data: IP address, browser type, device information, and cookies
  • Payment Information: Billing details and payment card information (processed securely by third-party payment providers)

3. How We Use Your Information

We use your personal data for the following purposes:

  • Service Provision: To provide and maintain our construction management platform
  • AI Processing: To analyze voice notes and messages using AI to generate insights and action items
  • Communication: To send you service updates, notifications, and respond to your inquiries
  • Account Management: To manage your account, process payments, and provide customer support
  • Service Improvement: To analyze usage patterns and improve our platform's functionality
  • Legal Compliance: To comply with legal obligations and protect our legitimate interests
  • Marketing: To send you relevant marketing communications (with your consent)

4. Data Sharing and Disclosure

We may share your personal data in the following circumstances:

  • Service Providers: With trusted third-party providers who help us operate our platform (e.g., cloud hosting, payment processing, AI services)
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In connection with any merger, acquisition, or sale of our business
  • Team Members: Within your organization as necessary for project collaboration
  • Consent: With your explicit consent for any other purpose

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

5. Your Rights

Under UK data protection law, you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: Request limitation of how we process your data
  • Right to Data Portability: Request transfer of your data to another service provider
  • Right to Object: Object to processing based on legitimate interests or for marketing purposes
  • Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us using the details provided in Section 9.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our platform. We will only set non-essential cookies (such as analytics cookies) with your explicit consent.

  • Essential Cookies: Required for the platform to function properly (e.g., authentication, security). These cookies are necessary and do not require your consent.
  • Analytics Cookies: We use PostHog, a privacy-focused analytics platform, to understand how you use our platform. PostHog collects information such as pageviews, user interactions, and technical data (e.g., IP address, browser type, device information) to help us improve our services. PostHog processes data in accordance with GDPR requirements. You can learn more about PostHog's privacy practices at posthog.com/privacy. These cookies require your consent.
  • Functional Cookies: Remember your preferences and settings to enhance your experience.

You can manage your cookie preferences at any time through the cookie consent banner or your browser settings. You have the right to withdraw your consent for non-essential cookies at any time. However, disabling certain cookies may affect the functionality of our platform.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, secure data centers, access controls, regular security assessments, and staff training. While we strive to protect your data, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Account information is typically retained for the duration of your account plus 7 years for legal and tax purposes. Project data may be retained longer if required for ongoing construction projects or legal compliance.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, sending you an email notification. The updated policy will be effective from the date it is posted. We encourage you to review this Privacy Policy periodically.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Officer

Email: will@biruda.io

Address: 86-90 Paul Street, London EC2A 4NE, United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, if you believe we have not handled your personal data appropriately.

Last Updated: 20 December 2025